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WP 301 Redirects

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WordPress plugin for redirect rules, automatic 404 fixes, link scanning, and a multi-site stats dashboard

Best for: Marketers and small agencies managing redirects and 404s on up to 20 WordPress sites

#Marketing & SEOHow we review

Overview & Highlights

Major Deal Highlights

  • One-time $49 for 20 sites instead of a subscription
  • Redirects mistyped URLs to the closest matching page automatically
  • Link Scanner flags broken and risky outbound links, 5 full scans per month
  • One dashboard for redirect and 404 stats across all your sites
  • White labeling and branded PDF reports for client work

WP 301 Redirects is a premium WordPress plugin from WebFactory Ltd, the Zagreb-based company that also makes WP Reset. It manages 301 redirects, watches traffic that lands on 404 pages, and can send visitors who mistype a URL to the page with the most similar address, with a setting for how sensitive that matching is. It is aimed at site owners, marketers, developers, and web design agencies.

Beyond manual and automatic redirect rules (wildcards are supported), it includes a Link Scanner that checks every page for broken links and outbound links to sites with a poor reputation or malware, using Google Safe Browsing. Redirects can also shorten and tidy affiliate links. A central dashboard shows redirect and 404 logs and stats for all your sites, such as where visitors come from and which browser they use, lets you run remote actions without logging in to each site, and exports branded PDF reports for clients. The plugin can be white-labeled with your own name, logo, and contact details, and supports email reports for 404s and redirects.

The AppSumo deal is a single one-time plan. License Tier 1 ($49, listed at $158) covers 20 sites and 5 full site scans per month, with white labeling, the license and site manager (remote dashboard), remote site control, and remote site stats. It maps to the Team Plan, there are no codes to stack, and you cannot move between license tiers.

Alternative to:
RedirectionBroken Link Checker

Pricing

License Tier 1

Equivalent to Team Plan

$49/one-time
  • 20 sites
  • 5 full site scans per month
  • White labeling
  • License and site manager (remote dashboard)
  • Remote site control
  • Remote site stats

Product Preview

Demo video and screenshots of WP 301 Redirects

Key Features

Core capabilities included in this deal.

Redirect rules

Create manual 301 redirects, use the '*' wildcard to match many URLs, and import or export rules between sites.

Automatic 404 fixes

Visitors who hit a mistyped URL are sent to the page with a similar address, and you choose how sensitive the matching is.

Link Scanner

Scan every page for broken links and outbound links to sites with a poor reputation or malware, checked against Google Safe Browsing.

Central dashboard and stats

See redirect and 404 logs for all sites in one place, including traffic sources, daily redirects, and browsers, and run remote actions.

White label and client reports

Rebrand the plugin with your own name, logo, and contact info, hide the license key, and export branded PDF reports.

Email reports

Get scheduled email reports for 404 errors and redirects sent to the address you choose.

Who It's For & Use Cases

How teams and solopreneurs get maximum leverage from WP 301 Redirects.

Keeping rankings after a URL change

Site owners and marketers

Map old URLs to new ones during a redesign, migration, or permalink change so visitors and search engines do not hit 404s.

Cleaning up broken and risky links

SEO-focused bloggers

Run the Link Scanner to find dead internal links and outbound links to harmful sites, then fix or redirect them.

Managing redirects for client sites

Web design agencies and freelancers

Track redirects and 404s across up to 20 client sites from one dashboard and send branded reports.

Pros, Cons & Verdict

Our honest editorial opinion to help you decide before you buy.

The Good (Pros)

  • Setting up redirects is quick, with a clean, easy interface
  • Automatic redirects for mistyped URLs cut down 404 pages
  • Link Scanner surfaces broken and SEO-harmful outbound links
  • One dashboard covers redirects and stats across many sites
  • Email support often replies within hours, reviewers say

Considerations (Cons)

  • Auto-redirects can misfire; a 2026 reviewer saw key pages redirected wrongly
  • Some reviewers reported slower page loads after installing it
  • Conflicts with certain themes and page builders were reported
  • A 2025 reviewer objected to vendor plugin promos and frequent calls home
  • Link Scanner lacks some Broken Link Checker features, per reviewers
LTD Explorer verdict

Our verdict

Worth it

WP 301 Redirects is worth it for marketers, bloggers, and small agencies who want redirect rules, 404 tracking, and a link scanner across up to 20 sites, and License Tier 1 at $49 is the only plan.

Skip if:you just need a few manual redirects that a free plugin handles, and if you buy, review the automatic redirects and Search Console after setup rather than leaving them unchecked.

WP 301 Redirects logo

About WP 301 Redirects

wp301redirects.com/

WordPress plugin for redirect rules, automatic 404 fixes, link scanning, and a multi-site stats dashboard

Frequently Asked Questions (6)

Essential answers regarding deal terms, stacking, licensing, and refunds.

Can I get a refund?
Yes. AppSumo offers a refund within 60 days of purchase.
Which WP 301 Redirects plan does the deal map to?
The deal gives lifetime access to WP 301 Redirects and all future Team Plan updates. There are no codes and no stacking, and the deal cannot be upgraded or downgraded between license tiers.
Does it support wildcard redirect rules?
Yes. You can use '*' as a wildcard in source URLs to create rules that match multiple URLs.
What happens to my redirects if I deactivate or delete the plugin?
Deactivating the plugin stops redirects but keeps them in your database. Deleting the plugin permanently removes all redirects and related data.
Can I hide the license key from clients?
Yes. After activating the license on a site, turn on the white label option in the license tab to hide the key.
Does it work with translation plugins?
Yes. The vendor says it is compatible with Weglot, TranslatePress, GTranslate, and Loco Translate, which use language prefixes in URLs.

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